The origin of MATASANTA is a story of serendipity of Oaxaca's mesmerizing coast.
During the height of the pandemic, through the inspiration from other Matas Santas we ended up doing the first road trip from Miami to Puerto Escondido.
It is easy, almost natural to be allured by the surf and sunsets in la Punta Zicatela, the hippie vibe of Mazunte, the diversity of Zipotile, the views of Roca Blanca, the wild nature in Ventanilla, and so on...
While working on the development of ThePalmProject's first holistic center-Villa Ventanilla, this exquisite Mezcal united a small but solid group that has built MATASANTA, a direct bridge from Oaxaca to the US Market and the World. This bridge, however is not a straight line, but a closed circle: all proceeds from this project go back to biodiversity conservation initiatives in Oaxaca and within our network.
"NO ES MAGIA ES MEZCAL"
An ode to Oaxaca's magical spirit, in both meanings: its mystical energy and of course Mezcal.
Thank you for joining us in this wonderful celebration of Agave plants and all Matasantas in this world.
The paper that dresses our classic Mezcal bottles is made by recycling the same Agave fibers where our Mezcal came from. After the milling and press of roasted agaves, this gabazo is sent to Alberto's studio in Etla, OAX for hand processing.
Meet Alberto Valenzuala, the paper Artist
The earthy textures in MATASANTA labels are the result of traditional paper craft. Alberto says proudly that his paper studio is committed to working only with Mezcal brands that produce Spirits of 45% ABV and above.
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